Brand Design And Visual Identification

Ecological Shop Brand Design

Chabrowy Zakątek is ecological food shop located in Jelenia Góra, Poland. Owners of this shop are two passionate people who besides selling high quality ecological products try to promote healthy eating habits in local society. Their aim is to create small cultural center where knowledge about health lifestyle would be shared via workshops and lectures.
Main objective was creating corporate identity for Chabrowy Zakątek. As a result there was created logo which can relate with shop’s name as well as it casts main brand characteristics: local, close to nature, back to roots and traditions (health and friendly neighborhood). The same colour schema and styling was used on other marketing materials like loyalty cards, posters and signboards.